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Harvard Business Review on Brand Management
Sale Price: $14.21*
Retail: $22 (35% off!)
(Overstock Books)
With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of brands and products. Copyright (C) Muze Inc.
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Brand Management With Brand Metrics
Sale Price: $25.05*
Retail: $39.95 (37% off!)
(Overstock Books)
A company`s most important asset is its brands, but efforts to measure the return on the investments made in brand building have been imprecise. Management often treats brand building as an expense ? not an investment ?
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Brand Portfolio Strategy
Sale Price: $17.56*
Retail: $28 (37% off!)
(Overstock Books)
The vice-chairman of Prophet Brand Strategy and author of Brand Leadership demonstrates how companies can manage their brands to develop more successful portfolios, discussing the necessary steps for creating a well-articulated brand structure, ener Copyr
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Brand Leadership
Sale Price: $18.81*
Retail: $30 (37% off!)
(Overstock Books)
With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level--strategic brand leadership.
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The Origin Of Brands
Sale Price: $9.66*
Retail: $14.95 (35% off!)
(Overstock Books)
An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends.
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Creating Powerful Brands
Sale Price: $32.80*
Retail: $47.95 (32% off!)
(Overstock Books)
This is the third edition of one of world`s most respected and successful books on branding.
Merchant: Overstock Books